2/5 Understand Your Backer Numbers
It can be overwhelming to look at how many backers you need to bring to your campaign to get it funded.
$10,000 goal and $30 game? That’s 334 backers.
$15,000 goal and $25 game? That’s 600 backers.
On and on and on.
Let’s break it down into more tangible pieces, shall we?
First, start by figuring out how many people you have in your friends and family list. Those you can trust to back your project.
Then, if you approach Kickstarter correctly and get funded quickly with your audience, Kickstarter will help push in ~15% of your total funding amount.
Then you’ll have exactly how many complete strangers your marketing efforts have to bring in.
For example: you find that you need 500 people to back your project to get funded.
You go through and note 75 friends and family who will back your project.
You know you’ll really engage the Kickstarter algorithm and anticipate another 75 people through that (about 15% of 500)
Now you need to find 350 internet strangers to back your project.